Kota Kinabalu is a city of exciting contrasts as a result of a combination of ethnic group diversity. People of modern day Sabah are composed of 32 different ethnic tribes, ranging from Sea gypsies in the east coast to the isolated inland up river communities. The seriously commitment to religious plurality and economic equality has brought Malaysian enduring harmony and peace in this multicultural society.

KK's wilderness has largely remained till this day, with over 50 percent of the land still swathed in tropical rainforests estimated over 125 million years old, and teeming with endless diversity of unique plants and animals. Anthropologists believe the indigenous natives are descendants of Austronesian ancestry who made their way here no less than 5,000 years ago.

In addition, as being a coastal state, modern Sabah is well known for its abundant fresh seafood, friendly people, Mount Kinabalu, Orangutan Re-habitation Center, endless stretches of white sandy beaches, world class dive sites and truly world class beach resorts and hotel besides a wide range of idyllic countryside lodges.

Many have called Sabah a tropical paradise, an apt description in more ways than one as there are no shortage of good food to enjoy, tranquil places to ease the soul, things to see, activities to do and the mystical attractions and marvels to life the human spirit. The best part of all this is it is summer all year round, with warm weather, warm seas and warm hospitality.